Palm Beach County

Integrated Marketing

Palm Beach County

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Opportunity

Market and promote Palm Beach County Disparity Study to local Minority and Women-owned Business Enterprises to get them to engage, participate in and follow the study.

Plan

  • Creative interactive website to serve as the portal of communications.
  • Design advertising and marketing support materials.
  • Place announcements in local publications targeting Minority and Women-owned Business Enterprises.
  • Coordinate and secure editorial, PSA’s and calendar events in local publications.

Results

  • Reached target attendance goals at Business Community Meetings.
  • Local Minority and Women-owned Business participation goals on plan.


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