Windows @ Walmart.com

B2B2C Online User Experience

Windows Brand Store @ walmart.com

case_walmart

Opportunity

Increase Walmart’s online PC sales through customer experience improvements and addition of a Windows brand store.

 

Plan

  • Analyze existing customer journey from home page to checkout.
  • Identify gaps in the journey, specifically pages and areas where improvements can be made.
  • Deliver recommendations with detailed guidance for implementation.
  • Develop syndicated Windows brand store online experience.
  • Create demand generation banner ads.
  • Analyze seasonal metrics and make recommendations for improvement.

Results

  • Most visited brand store on Walmart.com.
  • Site visits up 19%, sales up 62%.
  • Bounce rate declined by 4%.
  • Seasonal revisions made quarterly.


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