Geejam
Opportunity
Provide strategic guidance, creative leadership and integrated marketing execution support to drive awareness, general/studio bookings and trip advisor ratings for Gee Jam Hotel in beautiful Port Antonio Jamaica.
Plan
- Develop a proactive PR plan to drive awareness and position Geejam as a destination location for the traveling elite.
- Execute targeted online marketing campaigns to reach key constituencies who are increasingly researching and booking travel online.
- Conduct online travel agency and wholesaler outreach to increase reach, create implied endorsement and drive bookings.
- Target music industry executives and talent to drive general and studio bookings with major celebrities.
Results
- High profile press coverage
- Numerous high profile music industry/celebrity guest bookings
- #1 Hotel in Jamaica – Trip Advisor