ASUS EeePC Launch

New Product Launch

ASUS S101

case-asuseeepc

Opportunity

Leverage the momentum and success that ASUS was having in the EeePC space as a platform to announce their latest Fashion forward high-end EeePC NetBook to technology industry and fashion influencers in the US.

Plan

  • Create an upscale launch experience which gives media and select VIP’s the opportunity to be introduced to the ASUS products in an interactive way.
  • Event theme and execution designed to reinforce ASUS’ brand position as an innovator and leader in the NoteBook and NetBook industry.
  • Target key media and influencers in the business, technology and lifestyle industries that result in positive exposure for the ASUS brand.

Results

  • Valuable one-on-one engagement opportunity created with key technology industry and lifestyle press in attendance.
  • Press coverage garnered in targeted press outlets, and new opportunities uncovered resulting in increased media impressions.
  • Increased brand exposure and relations between ASUS and the lifestyle press and influencer segment.


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