Amazon.com

Online Demand Generation Program

Amazon & Windows Vista

case-amazon

Opportunity

Leverage Amazon’s loyal technology shoppers to position Amazon as a preferred online destination for PC sales, driving consideration and purchase of a featured collection of Windows PC’s at holiday.

Plan

  • Design and deliver an Amazon customer exclusive catalog to over 2MM households that feature the “Choice PC” collection of products.
  • Design online email blasts that feature “Choice PC” products and offers only available on Amazon.
  • Develop an Amazon based sitelet that improves the customer’s online PC shopping experience, streamlines the decision-making process and sell-through.

Results

  • Delivered first of its kind integrated PC campaign in partnership with Amazon.
  • Best-selling holiday season for PCs in Amazon history.


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