Trident Resorts

Trident Resorts

Trident Resorts

Opportunity

Successfully launch and market the newly refurbished historic Trident Hotel in Port Antonio Jamaica to the travelling elite.

Plan

  • Develop brand strategy, messaging, positioning, look and feel for the Trident Hotel which is part of the GeeJam Collection of high-end destination resorts.
  • Design and launch the resort website to appeal to the target customer, drive awareness, interest and bookings.
  • Launch an comprehensive PR campaign to accelerate awareness of this newly opened resort.
  • Execute launch events to drive engagement and showcase resort experience with key constituencies.
  • Engage online travel agency industry and drive wholesaler outreach to build industry support and drive new bookings.

Results

  • Bookings exceeding estimates to date
  • #5 Hotel – Trip Advisor


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