Opportunity

Leverage the momentum and success that ASUS was having in the EeePC space as a platform to announce their latest Fashion forward high-end EeePC NetBook to technology industry and fashion influencers in the US.

Plan

• Create an upscale launch experience which gives media and select VIP’s the opportunity to be introduced to the ASUS products in an interactive way.
• Event theme and execution designed to reinforce ASUS’ brand position as an innovator and leader in the NoteBook and NetBook industry.
• Target key media and influencers in the business, technology and lifestyle industries that result in positive exposure for the ASUS brand.

Results

• Valuable one-on-one engagement opportunity created with key technology industry and lifestyle press in attendance.
• Press coverage garnered in targeted press outlets, and new opportunities uncovered resulting in increased media impressions.
• Increased brand exposure and relations between ASUS and the lifestyle press and influencer segment.

Opportunity

Generate awareness for the launch of Cover Girl’s Queen Collection Cosmetics while amplifying Cover Girl’s partnership with mega-star Queen Latifah.

Plan

• Develop a compelling and interactive consumer experience that drives awareness for the “I Am A Queen” campaign.
• Recruit key retail partners to help build consumer excitement at the point of purchase.
• Utilize key influencers, celebrities and distinguished press outlets to create buzz.
• Produce local “Queen for the Day” pampering events in key markets, at high profile events.
• Radio Interventions, Award show event tie ins, Red Carpet and Ambush Makeovers.
• Provide consumers the opportunity to be “Queen for the day” at tie-in events in local markets.

Results

• Broadened awareness among target consumers and retail outlets.
• Increased community profile for the brand through charitable contributions made to various local and national non-profit organizations.
• Established relevant media exposure for the Queen Collection brand in various markets across the U.S.

Opportunity

Provide strategic guidance, creative leadership and integrated marketing execution support to drive awareness, general/studio bookings and trip advisor ratings for Gee Jam Hotel in beautiful Port Antonio Jamaica.

Plan

• Develop a proactive PR plan to drive awareness and position Geejam as a destination location for the traveling elite.
• Execute targeted online marketing campaigns to reach key constituencies who are increasingly researching and booking travel online.
• Conduct online travel agency and wholesaler outreach to increase reach, create implied endorsement and drive bookings.
• Target music industry executives and talent to drive general and studio bookings with major celebrities.

Results

• High profile press coverage
• Numerous high profile music industry/celebrity guest bookings
• #1 Hotel in Jamaica – Trip Advisor

Opportunity

Investment company Shamrock Solutions funded the production of a premium, oversized collectable coffee table book celebrating the genre and its global impact. Frontline was engaged to provide and launch strategy and to manage the US launch and develop affinity partnerships to drive awareness, relevance, interest and purchase of the book. Frontline’s role was expanded to include the distribution management and integrated marketing of the book beyond the launch.

Plan

• Developed book strategy including target audience, integrated marketing programs and online engagement plan to serve as blueprint for all activities.
• Developed campaign creative look and feel.
• Designed, developed, tested and launched Hiphopculturebook.com website to showcase the book and serve as the online purchase portal.
• Identified and negotiated relevant broadcast and online media partnerships (BET, Allhiphopcom, Live Nation, Black Enterprise, etc.) to drive interest and online traffic to purchase portal and to online social media environments.
• Built back-end management tool to track incoming site traffic and manage partner metrics and compensation.
• Enlisted industry artist and influencers to support and endorse book in marketing programs.
• Created and launched platinum edition of the book around holiday season to boost media interest and to expand the portfolio of offerings.

Results

• Book Sale up 447%
• Facebook likes up 24%
• Twitter followers up 21%
• Platinum Edition Launched

Opportunity

Create a national Multi-Market lifestyle based program to increase brand awareness, preference and drives case sales of Martell Congnac while providing promotional support for the national “Rise Above” advertising campaign.

Plan

• Developed an engaging consumer and retail experience that personifies the essence of the campaign by honoring and celebrating accomplishments of successful individuals not traditionally recognized by the mainstream media.
• Built a successful sampling program that was replicated in 24 markets.
• Elements included:
• Record company partnerships which created “cache” for the Martell brand and provided a showcase for their artist.
• “Invitation Only” events with celebrity appearances & proactive Public Relations. Product sampling.
• Branding & Merchandising.
• Created and implemented an in-store product sampling program to increase case sales.

Results

• Increased distribution to 876 new retail accounts throughout the U.S.
• Established brand relevance among target consumer.
• 16% increase in sales volume within specific on and off premise accounts.

Opportunity

In follow-up to the successful launch of Softwear by Microsoft and a newly formed partnership with Common, the Windows group wanted to build an event that leveraged that momentum to connect Windows to the young professional segment 25-44. Armed with data about these young achievers, Windows determined that a benefit concert would be an ideal way to connect to the segment. Pre-negotiating a partnership with VH1 Save the Music Foundation and Hard Rock Café, Frontline was then engaged to build the event from start to finish.

Plan

• Strategy and planning on how to best message and activate within budget parameters.
• Manage partner relationships internally and externally to produce an event where every one wins.
• Prepare activation plan and execute all facets of event negotiation and production including:
Event name & messaging, presentation video, post event video recap, event promotion and POS, Ticket pricing and sales, radio advertising and promotion, lifestyle and social marketing, celebrity outreach, PR Support, photographers, videographers and brand ambassadors, Microsoft experience lounge design, pre/post event survey development & execution, talent management, on-site set up, management and tear-down.

Results

• Ideated “Musicology 101 – Celebration of Technology & Music” as event name and mantra.
• 15% increase in donation to VH1 Save the Music Foundation realized through sold out venue at LA Hardrock, their first ever.
• Over 1200 consumer experienced the Windows Brand:
• 97% reported learning something new about Windows.
• 56% reported increased awareness of the range of Windows capabilities.
• 60% reported likelihood of purchasing a Windows PC within 12 months.
• Efforts yielded over 22 million media impressions.

Opportunity

Develop marketing materials to support New Orleans Office of Coastal and Environmental Affairs in re-launching a community redevelopment program.

Plan

• Develop PowerPoint presentation to support community outreach and communications.
• Create tri-fold pamphlet in three languages to support promotion of program with diverse target demographic.
• Design supporting self-mailing 12-Page brochure to drive engagement with high-value target constituents.
• Product pull-up banner to be used in activating community meetings with the program branding and messaging.

Results

• Materials successfully supported local community engagement sessions.
• Interest in program participation exceeded expectations.

Opportunity

Develop and procure a national merchandising program and promotional elements to support the launch of all new Seagram’s Gin and Gin & Juice Flavors, including Seagram’s Lime Twisted Gin, Seagram’s Gin & Juice Purple Rage, Seagram’s Apple Twisted Gin & Seagram’s Orange Twisted Gin.

Plan

• Create unique and relevant promotional themes that create a buzz among specific target demographic and encourage consumer purchasing decisions.
• Design promotional elements to support and express the theme of the program, illustrate the brand’s image and engage the consumer.
• Procure all program merchandising & promotional items.
• Develop merchandising program execution manual to ensure consistent program execution nationally.

Results

• Company-wide adoption of merchandising program and executional elements.
• Enhanced Seagram’s Gin brand image, awareness and preference.
• Increased case sales, preference and penetration among target consumer.

Opportunity

The PC industry continues to experience declining revenues and margins on PC products. Like other technology categories, there is an opportunity to increase interest, sales and profits by offering consumers products that reflect their personal lifestyle. Microsoft wanted to lead the PC Fashion Revolution at one of the world’s largest consumer electronics shows.

Plan

• Showcase and create excitement around the most fashion forward Windows Vista based PC’s at the Consumer Electronics Show 2008.
• Global call for submission, celebrity judges and award presentation.
• Supporting brochure, video and live fashion show.
• PR outreach support.

Results

• Created excitement around Windows Vista at CES 2008.
• Changed perception of Windows Vista based PC’s in terms of style and aesthetics.
• Garnered significant media coverage: WallStreet Journal (front page), MSN (home page), BusinessWeek.

Opportunity

As online PC sales continue to increase, Staples wanted to utilize the learnings of current PC online shopper behavior identified by Windows to enhance their PC shopper user experience and sell through of identified Select PCs skus which offer features most important to Staples customers.

Plan

• Design and develop a Select PC landing page and user experience which leverages the PC shopper journey.
• Layout must educate shoppers on the Select PC program and encourage them to shop the current sku offerings.
• Site to have intuitive navigation that ultimately leads to product detail page and purchase.
• Featured skus to be highlighted in a way that romances the product and ignites purchase interest.

Results

• Staples adopted and institutionalized the program.
• Staples sell through of Select PCs have increased.
• Program regularly refreshed each retail selling season.

Opportunity

Successfully launch and market the newly refurbished historic Trident Hotel in Port Antonio Jamaica to the travelling elite.

Plan

• Develop brand strategy, messaging, positioning, look and feel for the Trident Hotel which is part of the GeeJam Collection of high-end destination resorts.
• Design and launch the resort website to appeal to the target customer, drive awareness, interest and bookings.
• Launch an comprehensive PR campaign to accelerate awareness of this newly opened resort.
• Execute launch events to drive engagement and showcase resort experience with key constituencies.
• Engage online travel agency industry and drive wholesaler outreach to build industry support and drive new bookings.

Results

• Bookings exceeding estimates to date
• #5 Hotel – Trip Advisor