Opportunity

Leverage the momentum and success that ASUS was having in the EeePC space as a platform to announce their latest Fashion forward high-end EeePC NetBook to technology industry and fashion influencers in the US.

Plan

• Create an upscale launch experience which gives media and select VIP’s the opportunity to be introduced to the ASUS products in an interactive way.
• Event theme and execution designed to reinforce ASUS’ brand position as an innovator and leader in the NoteBook and NetBook industry.
• Target key media and influencers in the business, technology and lifestyle industries that result in positive exposure for the ASUS brand.

Results

• Valuable one-on-one engagement opportunity created with key technology industry and lifestyle press in attendance.
• Press coverage garnered in targeted press outlets, and new opportunities uncovered resulting in increased media impressions.
• Increased brand exposure and relations between ASUS and the lifestyle press and influencer segment.

Opportunity

Generate awareness for the launch of Cover Girl’s Queen Collection Cosmetics while amplifying Cover Girl’s partnership with mega-star Queen Latifah.

Plan

• Develop a compelling and interactive consumer experience that drives awareness for the “I Am A Queen” campaign.
• Recruit key retail partners to help build consumer excitement at the point of purchase.
• Utilize key influencers, celebrities and distinguished press outlets to create buzz.
• Produce local “Queen for the Day” pampering events in key markets, at high profile events.
• Radio Interventions, Award show event tie ins, Red Carpet and Ambush Makeovers.
• Provide consumers the opportunity to be “Queen for the day” at tie-in events in local markets.

Results

• Broadened awareness among target consumers and retail outlets.
• Increased community profile for the brand through charitable contributions made to various local and national non-profit organizations.
• Established relevant media exposure for the Queen Collection brand in various markets across the U.S.

Opportunity

Provide strategic guidance, creative leadership and integrated marketing execution support to drive awareness, general/studio bookings and trip advisor ratings for Gee Jam Hotel in beautiful Port Antonio Jamaica.

Plan

• Develop a proactive PR plan to drive awareness and position Geejam as a destination location for the traveling elite.
• Execute targeted online marketing campaigns to reach key constituencies who are increasingly researching and booking travel online.
• Conduct online travel agency and wholesaler outreach to increase reach, create implied endorsement and drive bookings.
• Target music industry executives and talent to drive general and studio bookings with major celebrities.

Results

• High profile press coverage
• Numerous high profile music industry/celebrity guest bookings
• #1 Hotel in Jamaica – Trip Advisor

Opportunity

Develop a US launch strategy and ongoing plan to promote and sell this premium, oversized collectable coffee table book celebrating the Hip Hop genre and its global impact.

Plan

• Crafted strategy including target audience, integrated marketing programs and online engagement plan to serve as blueprint for all activities.
• Developed campaign creative look and feel.
• Designed, developed, tested and launched Hiphopculturebook.com website to showcase the book and serve as the online purchase portal.
• Identified and negotiated relevant broadcast and online media partnerships (BET, Allhiphopcom, Live Nation, Black Enterprise, etc.) to drive interest and online traffic.
• Built back-end management tool to track incoming site traffic and manage partner metrics and compensation.
• Enlisted industry artist and influencers to support and endorse book in marketing programs.
• Planned and executed NY based media launch event to kick off marketing activities.
• Created distribution network through both traditional and non-traditional retail models.
• Created and launched platinum edition of the book to boost media interest, coverage and sales.
• Executive Produced “Hip Hop: A Cultural Odyssey” 1 hour special that aired repeatedly on Centric Network for Black History Month.

Results

• Book Sale up 447%
• Facebook likes up 42%
• Twitter followers up 38%
• Platinum Limited Edition Launched
• Special Aired on Centric and BET

Opportunity

Create a national multi-market lifestyle based program to increase brand awareness, preference, distribution and drives case sales of Martell Cognac while providing promotional support for the national “Rise Above” ad campaign.

Plan

• Developed an engaging consumer and retail experience that personifies the essence of the campaign by honoring and celebrating accomplishments of successful individuals not traditionally recognized by the mainstream media.
• Build a successful sampling program to be replicated in 32 markets.
• Create record company partnerships to lend “cache” for the Martell brand and provided a showcase platform for their artist.
• Execute “Invitation Only” events with celebrity appearances, proactive public relations and product sampling.
• Create and implement in-store product sampling program to increase case sales.

Results

• Increased distribution to 876 new retail accounts throughout the U.S.
• Established brand relevance among target consumer.
• 42% increase in sales volume within specific on and off premise accounts.

Opportunity

Build a benefit concert event in partnership with VH1 Save the Music Foundation and Hard Rock Café’ to connect and showcase Windows offerings to the young professional segment 25-44.

Plan

• Develop strategy and plan to best message and activate within budget parameters.
• Manage partner relationships internally and externally to produce an event where everyone wins.
• Prepare activation plan and execute all facets of event negotiation and production including:
Event name & messaging, presentation video, post event video recap, event promotion and POS, Ticket pricing and sales, radio advertising and promotion, lifestyle and social marketing, celebrity outreach, PR support, photographers, videographers and brand ambassadors, Microsoft experience lounge design, pre/post event survey development & execution, talent management, on-site set up, and management.

Results

• Ideated “Musicology 101 – Celebration of Technology & Music” as event name and mantra.
• 15% increase in donation to VH1 Save the Music Foundation realized through sold out venue at LA Hardrock, their first ever.
• 97% of attendees surveyed reported learning something new about Windows.
• 56% reported increased awareness of the range of Windows capabilities.
• 60% reported likelihood of purchasing a Windows PC within 12 months.
• Efforts yielded over 22 million media impressions.

Opportunity

Develop marketing materials to support New Orleans Office of Coastal and Environmental Affairs in re-launching a community redevelopment program.

Plan

• Develop PowerPoint presentation to support community outreach and communications.
• Create tri-fold pamphlet in three languages to support promotion of program with diverse target demographic.
• Design supporting self-mailing 12-Page brochure to drive engagement with high-value target constituents.
• Product pull-up banner to be used in activating community meetings with the program branding and messaging.

Results

• Materials successfully supported local community engagement sessions.
• Interest in program participation exceeded expectations.

Opportunity

Market and promote Palm Beach County Disparity Study to local Minority and Women-owned Business Enterprises to get them to engage, participate in and follow the study.

Plan

• Creative interactive website to serve as the portal of communications.
• Design advertising and marketing support materials.
• Place announcements in local publications targeting Minority and Women-owned Business Enterprises.
• Coordinate and secure editorial, PSA’s and calendar events in local publications.

Results

• Reached target attendance goals at Business Community Meetings.
• Local Minority and Women-owned Business participation goals on plan.

Opportunity

Develop and procure a national merchandising program and promotional elements to support the launch of all new Seagram’s Gin and Gin & Juice Flavors, including Seagram’s Lime Twisted Gin, Seagram’s Gin & Juice Purple Rage, Seagram’s Apple Twisted Gin & Seagram’s Orange Twisted Gin.

Plan

• Create unique and relevant promotional themes that create a buzz among specific target demographic and encourage purchase.
• Design promotional elements to support and express the theme of the program, illustrate the brand’s image and engage the consumer (Ex: DJ program, Calendar Model Search, Seagrams Live Tour w/ 15 Seconds of Fame).
• Procure all program merchandising & promotional items.
• Develop merchandising program execution manual to ensure consistent program execution nationally.

Results

• Company-wide adoption of merchandising program and executional elements.
• Enhanced Seagram’s Gin brand image, awareness and preference.
• Increased case sales by 33%, preference and penetration among target consumer.

Opportunity

Position Microsoft as an industry leader, by showcasing how PCs can be positioned as a way for consumers to reflect their personal lifestyle, creating a new reason for retailers to assort and consumers to buy a new PC.

Plan

• Showcase and create excitement around the most fashion forward Windows based PC’s at the Consumer Electronics Show.
• Create global call for submission, secure celebrity judges, models and develop award presentation.
• Design and produce supporting brochure, video and live fashion show.
• Provide PR outreach support.

Results

• Created a strategic shift to how PCs were marketed globally, leading with style and performance.
• Garnered significant media coverage including, Wall Street Journal, Business Week, Forbes, Computer World, PC World, Women’s Fashion World and more.
• Increase sales of $1000+ ASP PCs.

Opportunity

Successfully launch and market the newly refurbished historic Trident Hotel in Port Antonio Jamaica to the travelling elite.

Plan

• Develop brand strategy, messaging, positioning, look and feel for the Trident Hotel which is part of the GeeJam Collection of high-end destination resorts.
• Design and launch the resort website to appeal to the target customer, drive awareness, interest and bookings.
• Launch an comprehensive PR campaign to accelerate awareness of this newly opened resort.
• Execute launch events to drive engagement and showcase resort experience with key constituencies.
• Engage online travel agency industry and drive wholesaler outreach to build industry support and drive new bookings.

Results

• Bookings exceeding estimates to date
• #5 Hotel – Trip Advisor

Opportunity

Increase Walmart’s online PC sales through customer experience improvements and addition of a Windows brand store.

Plan

• Analyze existing customer journey from home page to checkout.
• Identify gaps in the journey, specifically pages and areas where improvements can be made.
• Deliver recommendations with detailed guidance for implementation.
• Develop syndicated Windows brand store online experience.
• Create demand generation banner ads.
• Analyze seasonal metrics and make recommendations for improvement.

Results

• Most visited brand store on Walmart.com.
• Site visits up 19%, sales up 62%.
• Bounce rate declined by 4%.
• Seasonal revisions made quarterly.

Opportunity

Leverage new customer data system analytics to develop actionable sales plan and playbook to drive increased sales to mid-tier law firms.

Plan

• Segment customer data by acquisition, cross-sell, retention and upsell opportunities.
• Analyze and evaluate customer data and company offerings to determine market opportunity. 
• Determine segmented approach to selling and build actionable program and playbook assets.
• Communicate and launch program at annual sales meeting.

Results

• Sale team successfully implementing program.
• Year over year sales have increased.